Mata Kuliah          : Digital Advertising    

Kode MK               : BDG23428

SKS                        : (2/2)  

Semester               : V (Lima)         

Hari/Waktu           :  Jumat, 09.00 WIB

Dosen Pengampu :  Trufi Murdiani, S.T., M.A.

Semester/Tahun Ajaran : Ganjil/2024-2025    

Deskripsi Matakuliah     

Mata kuliah Digital Advertising ini bertujuan untuk membekali mahasiswa dengan pengetahuan dan keterampilan yang diperlukan untuk merancang dan mengimplementasikan kampanye iklan digital yang sukses. Melalui kombinasi kuliah, diskusi, dan proyek praktis, mahasiswa akan mempelajari berbagai platform periklanan digital, seperti Google Ads, Facebook Ads, dan Instagram Ads. . Selain itu, mahasiswa juga akan belajar tentang analisis data, pengukuran kinerja, dan optimasi kampanye. Setelah menyelesaikan mata kuliah ini, diharapkan mahasiswa mampu mengembangkan strategi periklanan digital yang efektif, mengelola anggaran iklan dengan efisien, dan mengukur dampak kampanye terhadap tujuan bisnis.

1. Digital Advertising Fundamental

2. Google My Busniess and Advertising

3. Advertising on Digital Platforms

4. Meta Business Suite

5. Campaign Structure

6. Knowing Ads Audience

7. Ads Content Scheduling

8. Advertising Report and Evaluation

Sumber Pustaka

Utama

1.     Morgan Kauffman, Elsevier and Catherine Parker. (2015). 301 Ways To Use Social Media Boost Your Marketing.

Pendukung

1. Simon, Phil. (2013). The Age of The Platforms. Motion Publishing, Nevada.

 2. Trufi Murdiani (2024). Social Media Marketing. DJ Press.

Kriteria Penilaian

Penilaian dilakukan oleh dosen dengan menggunakan kriteria sebagai berikut :

I am Trufi Murdiani, a lecturer at Digital Business Study Program, Institut Informatika & Bisnis Darmajaya. I teach SEO Marketing, Digital Advertising, Research for Digital Marketing, Applied Statistics, and Social Media Marketing.

 And before I start my daily activity description, let me introduce myself. I took a study at International Institute for Journalism, based in Berlin, Germany. I granted a fully scholarship there to learned Economic and Financial Reporting.

Currently I live on Jalan P. Antasari Bandar Lampung. I completed the S-1 level in Lampung and S2 from Ateneo De Manila University, Philippines in 2012.

 Long experience in the field of mass media, it has led me to do several regional and international journalism assignments, and won a number of competitions. I have covered the ASEAN Summit, I have also worked as a journalist at the European Central Bank, the Frankfurt Stock Exchange, the ASEAN Secretariat, the European Commission Office, Tulip Park in the Netherlands, Sachenhaussen (Ex Nazi Concentration Camp in Germany) etc.

 My various writings and articles have been published and spread in national, regional and European mass media. In addition, there are biography books of Lampung figures K.H. Arief Mahya and Alzier Dianis Thabarani, as well as a number of research journals, community service journals, national proceedings, international proceedings, etc. Recently, in the Even semester of 2023/2024, I also compiled a textbook entitled Social Media Marketing which has an ISBN. Meanwhile, in 2022 I participated as a writer in a Book Chapter entitled Strengthening the Creativepreneur & Digitalpreneur Sector

 My hobbies are travelling, doing workout especially swim and low-aerobic, baking and cooking, as well as having fun with capturing some pictures. I am currently pursuing the S-3 level of Communication Studies at Univ. Sebelas March, Surakarta.

 I am also active in blogs, vlogs and social media that can be found on linktr.ee/murdianit

 In the Digital Business Study Program, Faculty of Economics and Business IIB Darmajaya, where I teach, I run the tridharma of higher education, namely teaching, research and community service (PKM) and several times won grants from IIB Darmajaya institutions. I have also been a resource person for training on digital marketing to advanced schools, MSME actors and international class students. 

My research has also been published in various nationally accredited journals, national journals as well as international proceedings and national proceedings. I am also the coordinator of the Scientific Group (KBK) of the Study Program