1.     Basic Concept of Social Media Marketing

2.     Social Media Marketing Framework

3.     The Logic of Social Media

4.     Social Media Analysis and Strategy

5.     Organic Social Media Platforms

6.     Paid Social Media Marketing

Utama

1.   Trufi Murdiani (2024). Social Media Marketing. DJ Press.

Pendukung

1.     Morgan Kauffman, Elsevier and Catherine Parker. (2015). 301 Ways To Use Social Media Boost Your Marketing.

2.     Simon, Phil. (2013). The Age of The Platforms. Motion Publishing, Nevada.

3.     UU Informasi dan Transaksi Elektonik No. 11 tahun 2008.

 Kriteria Penilaian

Penilaian dilakukan oleh dosen dengan menggunakan kriteria sebagai berikut :

Nilai akhir menggunakan pembobotan sebagai berikut:

I am Trufi Murdiani, a lecturer at Digital Business Study Program, Institut Informatika & Bisnis Darmajaya. I teach SEO Marketing, Digital Advertising, Research for Digital Marketing, Applied Statistics, and Social Media Marketing.

 And before I start my daily activity description, let me introduce myself. I took a study at International Institute for Journalism, based in Berlin, Germany. I granted a fully scholarship there to learned Economic and Financial Reporting.

Currently I live on Jalan P. Antasari Bandar Lampung. I completed the S-1 level in Lampung and S2 from Ateneo De Manila University, Philippines in 2012.

 Experienced in the field of mass media, it has led me to do several regional and international journalism assignments, and won a number of competitions. I have covered the ASEAN Summit, I have also worked as a journalist at the European Central Bank, the Frankfurt Stock Exchange, the ASEAN Secretariat, the European Commission Office, Tulip Park in the Netherlands, Sachenhaussen (Ex Nazi Concentration Camp in Germany) etc.

 My various writings and articles have been published and spread in national, regional and European mass media. In addition, there are biography books of Lampung figures K.H. Arief Mahya and Alzier Dianis Thabarani, as well as a number of research journals, community service journals, national proceedings, international proceedings, etc. Recently, in the Even semester of 2023/2024, I also compiled a textbook entitled Social Media Marketing which has an ISBN. Meanwhile, in 2022 I participated as a writer in a Book Chapter entitled Strengthening the Creativepreneur & Digitalpreneur Sector

 My hobbies are travelling, doing workout especially swim and low-aerobic, baking and cooking, as well as having fun with capturing some pictures. I am currently pursuing the S-3 level of Communication Studies at Univ. Sebelas March, Surakarta.