Mata Kuliah           :  Search Engine Marketing

Kode MK                 : BDG23422

SKS                          :  2/2

Semester                 :    7

Hari/Waktu            :   Kamis, 13.00 WIB - selesai

Semester/Tahun Ajaran :    Ganjil/2024-2025

Deskripsi Matakuliah

Mata kuliah Search Engine Marketing (SEM) bertujuan untuk memberikan pemahaman mendalam kepada mahasiswa mengenai strategi dan teknik dalam meningkatkan visibilitas bisnis di mesin pencari melalui optimasi organik (SEO) dan kampanye iklan berbayar (SEM). Mata kuliah ini mencakup berbagai topik mulai dari pengenalan SEO dan SEM, fungsi serta cara kerja mesin pencari, hingga penggunaan alat bantu seperti Ahrefs, SEMrush, dan Google Keyword Planner untuk riset kata kunci dan analisis kompetitor. Mahasiswa juga akan mempelajari cara membangun dan mengoptimalkan website serta landing page yang SEO-friendly, menerapkan strategi On Page dan Off Page SEO yang efektif, serta memanfaatkan Google My Business untuk optimasi lokal. Selain itu, mata kuliah ini mengeksplorasi penggunaan Google Analytics dan Google Ads untuk memantau performa kampanye, serta YouTube Ads untuk memperluas jangkauan pemasaran digital. Dengan memanfaatkan teknologi terkini, mahasiswa akan belajar bagaimana AI dapat diintegrasikan ke dalam SEO dan SEM untuk meningkatkan efektivitas strategi. Topik lainnya termasuk performance marketing dan implementasi strategi SEO yang komprehensif, yang bertujuan untuk memberikan keterampilan praktis kepada mahasiswa dalam merancang dan mengelola kampanye pemasaran digital yang sukses di dunia nyata.

Bahan Kajian / Materi Pembelajaran

1.     Search Engine Optimizatioin (SEO)

2.     Search Engine Marketing (SEM)

3.     Algoritma Pencarian dan Pembaruan Google

4.     Keyword Research Analysis

5.     On-Page SEO dan Off Page SEO

6.     Web Analytics

7.     Artifivial Intelligence dalam SEM

8.     Performance Marketing

Sumber Pustaka

Utama

Mata Kuliah Syarat

1.     Design Thinking and Innovation

2.     Financial Technology

3.     Digital Marketing

Penilaian

Persentase penilaian

Dosen Pengampu

I am Trufi Murdiani, a lecturer at Digital Business Study Program, Institut Informatika & Bisnis Darmajaya. I teach SEO Marketing, Digital Advertising, Research for Digital Marketing, Applied Statistics, and Social Media Marketing.

 And before I start my daily activity description, let me introduce myself. I took a study at International Institute for Journalism, based in Berlin, Germany. I granted a fully scholarship there to learned Economic and Financial Reporting.

Currently I live on Jalan P. Antasari Bandar Lampung. I completed my undergraduate (S-1) in Lampung and graduate (S2) from Ateneo De Manila University, Philippines in 2012.

My various writings and articles have been published and spread in national, regional and European mass media. In addition, there are biography books of Lampung figures K.H. Arief Mahya and Alzier Dianis Thabarani, as well as a number of research journals, community service journals, national proceedings, international proceedings, etc. Recently, in the Even semester of 2023/2024, I also compiled a textbook entitled Social Media Marketing which has an ISBN. Meanwhile, in 2022 I participated as a writer in a Book Chapter entitled Strengthening the Creativepreneur & Digitalpreneur Sector

 My hobbies are travelling, doing workout especially swim and low-aerobic, baking and cooking, as well as having fun with capturing some pictures. I am currently pursuing the postgraduate (S-3) of Communication Studies at Sebelas March Univ, Surakarta.

 I am also active in blogs, vlogs and social media that can be found on linktr.ee/murdianit

In the Digital Business Study Program, Faculty of Economics and Business IIB Darmajaya, where I teach, I run the tridharma of higher education, namely teaching, research and community service (PKM) and several times won grants from IIB Darmajaya institutions. I have also been a resource person for training on digital marketing to advanced schools, MSME actors and international class students. 

 I am also the coordinator KBK of the Study Program and the Internal Quality Assurance of the Digital Business Study Program.

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