Section outline

  • Assalamu'alaikum Wr. Wb. 

    Tabik Pun

    Selamat datang rekan-rekan mahasiswa yang saya banggakan. Dimanapun berada, semoga selalu dalam kondisi sehat wal'afiat dan dalam Lindungan Allah SWT. Selamat datang di Mata Kuliah Digital Marketing Strategic SPADA ( Sistem Pembelajaran Daring ) Fakultas Ekonomi dan Bisnis Program Pascasarjana Program Magister Manajemen (MM). 

    Wassalamu'alaikum Wr. Wb


    Dr. Anggalia Wibasuri, S.Kom., MM.


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      Display Marketing


      Display marketing is advertising on graphical screens on the internet. The advertising media used are images, videos or animations, as well as text links and moving images, which are delivered on various end devices such as desktop PCs or smartphones. Display displays are billed either via CPC or CPM. Conversion-based calculation of display advertising, such as in affiliate marketing, is also possible. The primary goal of display marketing is to increase brand awareness and reach. Display marketing synonyms include display advertising, online advertising, banner advertising and internet advertising.

      A classic online advertisement consists of both graphic elements, such as banners and buttons, as well as text and image content. Users view this advertisement material when they visit a website that has integrated it. The advertisement material can be clicked on and often redirects the user to the website of the advertising company. Special landing pages or corresponding product and category pages of the advertised contents are also common.

      At the beginning of a display marketing campaign, there is always an advertiser who is willing to convey the advertising message and a publisher who provides the necessary resources (website, AdServer). While the publisher requires a website through which the advertisement will be relayed, the advertiser must prepare promotional content. Display marketing works with numerous advertising formats that are placed on a publisherΓÇÖs website. For example :

      • Banners in different sizes and with different functions (static, animated, interactive)
      • Pop-ups, pop-under, layer ads
      • Skyscrapers, rectangles, leader boards
      • Content ads and sponsored content
      • Verbal placements and text links
      • Rich Media contents such as inter- and superstitials, expandable ads
      • Motion pictures such as flash videos, streaming video ads, or e-mercials

      There are different concepts and strategies of display marketing.

      • Ad Network
      • Affiliate marketing
      • Real-time bidding
      • Performance marketing
      • Behavioral targeting
      • Contextual targeting
      • Native advertising
      • Programmatic Advertising
      • Multi-display marketing: Basically comparable with multi-channel marketing but is based on the different graphical output media such as smartphones, tablets, phablets, and desktop PCs.


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      For example: Display Ads:
      display advertising
      		 display advertising display advertising


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      a scheduled Zoom meeting.

      Anggalia Wibasuri is inviting you to a scheduled Zoom meeting.

      Topic: Digital Marketing - MM IIB Darmajaya

      Time: Jul 18, 2020 11:00 AM Bangkok

      Join Zoom Meeting

      https://us04web.zoom.us/j/6524820141?pwd=K2gvblhqTVBTRzRSR01KcUN1Y0owdz09

      Meeting ID: 652 482 0141

      Passcode: DM2020


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      References Book : 

      https://www.nima.today/wp-content/uploads/2018/11/Digital-Marketing-Strategy-Simon-Kingsnorth.pdf

    • Pertemuan 10 - Display Advertising and Marketing File
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      Pertemuan 10 - Display Advertising and Marketing

    • Discussion Forum 10
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      Please send another example of display marketing.