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  • Assalamu'alaikum Wr. Wb. 

    Tabik Pun

    Selamat datang rekan-rekan mahasiswa yang saya banggakan. Dimanapun berada, semoga selalu dalam kondisi sehat wal'afiat dan dalam Lindungan Allah SWT. Selamat datang di Mata Kuliah Daring Strategi Pemasaran Digital SPADA ( Sistem Pembelajaran Daring ) Fakultas Ekonomi dan Bisnis Program Pascasarjana Program Magister Manajemen (MM). 

    Mata kuliah ini ditujukan untuk peserta didik yang sedang menempuh program S2 Sarjana di rumpun  Ilmu Manajemen.

    Mata kuliah Digital Marketing ini memiliki beban SKS sebesar 3 SKS, dengan kode Matakuliah: MMA3118319 

    Selamat menerima perkuliahan ini dengan baik. 

    Salam hangat dan tetap semangat !!

    Wassalamu'alaikum Wr. Wb


    Dr. Anggalia Wibasuri, S.Kom., MM.

    Dr. Ir. Supriyadi, MM


    • Silabus Digital Marketing Forum

      Bahan Kajian

      Sub Bahan Kajian

      Minggu

      • What is digital marketing?

      • A history of digital marketing
      • The 4Ps of marketing
      • PorterΓÇÖs five force
      • Brand or perceptual positioning map

                    1

      • Customer lifetime value
      • Segmentation
      • Boston Consulting Group Matrix

                    2

      • ┬╖         Aligning with your business strategy

      • Customer centricity
      • Business model
      • Global Strategy
      • Brand

                    3

      • Vision
      • Culture
      • Research and insight 
      • KPIs

                    4

      • ┬╖         Barrier and Consideration

      • Technology
      • Skill
      • Budget and resources
      • Business priorities
      • Regulation

                    5

      • ┬╖         Planning

      • The planning approach
      • The phases approach
      • Goals
      • Objective and strategies
      • Actions plans 
      • Controls
      • People
      • Budgeting and forecasting

      6

      UTS

      7

      ┬╖         Search Engine Optimization

      • A history of SEO
      • Researching your SEO strategy
      • Technical SEO
      • Site structure
      • Content
      • Mobile
      • Location
      • Penalties
      • Organizational structure and SEO

      8

      ┬╖         Paid search

      • An introduction to paid search
      • Setting up a campaign
      • Measurement and optimization
      • Advance paid search
      • Managing paid search campaign ΓÇô humans vs robots

      9

      ┬╖         Display

      • A brief history
      • Programmatic advertising
      • Types and format of display advertising
      • Ad servers and technological delivery
      • Types of display campaign
      • Planning and targeting display campaigns
      • Display campign measurement and attribution modelling

      10

      ┬╖         Social Media

      • A history of social media
      • Customer service and reputation management
      • The SEO angle
      • Types of social media

      11

      ┬╖         User experience and tranformation

      • User experience
      • Digital transformation

      12

      ┬╖         CRM and retention

      • Defining CRM and retention
      • Contact strategy
      • Cross-selling and up-selling
      • Predictive analytics
      • CRM System
      • Social CRM
      • Loyalty

      13

      UAS

      14


    • Digital Marketing Strategy Book Buku
      Siswa harus
      Tandai selesai

      https://www.nima.today/wp-content/uploads/2018/11/Digital-Marketing-Strategy-Simon-Kingsnorth.pdf