Motivation and Involvement:

What Is Motivation?

The driving force within individuals that impels them to action ΓÇô Produced by a state of tension due to an unfulfilled need ΓÇô Which leads to conscious/subconscious attempts to reduce the tension. 

Types of Needs : 1) Innate Needs ΓÇô Physiological (or biogenic) needs that are considered primary needs or motives; 2) Acquired needs ΓÇô Generally psychological (or psychogenic) needs that are considered secondary needs or motives.

Motivation and involvement. Motivation is the internal drive that stimulates consumers to act on their needs and wants. Involvement is the degree of interest and importance that consumers attach to a product, service, or situation

Goals are more specific and concrete than needs are. A goal is a particular end
state or outcome that a person would like to achieve. Consumer goals may be
about how much they will spend, what collections of products they will acquire, or
to only buy organic foods. They can be concrete or abstract. They can also be
promotion focused or prevention focused goals. Promotion goals motivate
consumers to act in positive ways-such as putting on sunscreen to have beautiful
skin. Prevention goals motivate consumers to avoid negative outcomes-such as
getting skin cancer.