Garis besar topik

    • Pertemuan 9 Berkas
      Siswa harus
      Tandai selesai

      The Elements of Brief (Creative brief)

      1. Marketing Background
      2. Competitive Frame
      3.  Product
      4.  Advertising / communication objectives
      5. Target audience (consumer insight)
      6. Promise / consumer benefit
      7. Tone and manner
      8.  Personalities
      9. Proposition 
      10. idea