Garis besar topik
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Capaian Pembelajaran (CP) :
- Mahasiswa mampu mendeskripsikan pengertian tentang branding
- Mahasiswa mampu mempresentasikan jenis branding (Personal Branding, Product Branding,Service Branding, Retail Branding, Geographical Branding, Corporate Branding, Online & Offline Branding, Luxury Branding)
- Mahasiswa mampu mendeskripsikan dan mempresentakan unsur-unsur pada branding
Sub Materi :
- Pendahuluan
- Pengertian Branding
- Jenis Branding
- Personal Branding
- Product Branding
- Service Branding
- Retail Branding
- Geographical Branding
- Corporate Branding
- Online & Offline Branding
- Luxury Branding
4. Tujuan Branding
5. Unsur-unsur dalam Branding
6. Daftar Pustaka
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