§Measurement:
the assignment of numbers or other symbols to characteristics
(or attributes)
of objects
according to a pre-specified set of rules.
Objects
include
persons, strategic business units, companies, countries, kitchen appliances,
restaurants, shampoo, yogurt and so on.
Examples
of characteristics of objects are arousal seeking
tendency, achievement motivation, organizational effectiveness, shopping
enjoyment, length, weight, ethnic diversity, service quality, conditioning
effects and taste.
