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  • Social Media and Communication Skill

    Social Media in business

    Reading Skill : Comprehension the text

    Speaking : procedural text how to make a login  of  IG, Twitter and you tobe


    • The Business Matters, IT Jobs and Duties


      IT Job Description: Roles, Requirements, and Outlook

      Learn what to expect in an IT job description, including job requirements, the future outlook for jobs in IT, salary expectations, and growth potential.

      Information technology (IT) is one of the world's fastest-growing industries and offers various opportunities for advancement and high-paying jobs. Skilled IT workers find work in nearly every industry, giving you the option to pursue a position in an industry youΓÇÖre most interested in. Understanding the different roles and qualifications within IT can help you plan your next steps to find a position that suits you. 

      What is an IT job?

      An IT job can range from an IT support specialistproject manager, or software designer. Positions in this field cover a broad variety of roles that can vary depending on the company. An IT position generally involves managing and storing data using computers, software, databases, networks, and servers. As an IT professional, you may write programs, maintain networks, analyze systems, and provide technical support.

      IT job outlook

      The US Bureau of Labor Statistics (BLS) reports that IT jobs are expected to grow 15 percent in this decade, with over 680,000 new jobs by 2031, a growth rate faster than other industries [1]. The average median salary for IT workers in 2021 was $97,430. If you're considering a career in IT, now may be an ideal time to start working toward one.

      14 IT roles and salaries

      When you think about information technology roles, you may envision role-based technician positions, like software developer, coder, and website administrator. However, positions in the industry include much more. The list below shows that IT job titles are as varied as the types of jobs available in the industry.

      *Note: The salary information below was sourced from Glassdoor in August 2023. Figures represent base salary and average annual additional pay. Additional pay may include commissions, bonuses, or profit-sharing.

      1. Applications engineerAverage annual salary (US): $121,335. An applications engineer builds software architecture, optimizes existing systems, and supports clients using their programs.
      2. Computer programmerAverage annual salary (US): $91,255. A computer  programmer writes, tests, and modifies code used by computers to operate software and complete specific tasks.
      3. Computer scientistAverage annual salary (US): $153,146. A computer scientist may take on various roles; they apply theory to develop computer systems, build databases, work with programming languages, and more.
      4. Data quality manager. Average annual salary (US): $124,419. Data quality managers work with every department in a company to efficiently recognize gaps in data quality and maintain the correct and accurate use of data.
      5. Data scientisAverage annual salary (US): $152,253, A data scientist develops predictive models to identify trends in data and forecast different business outcomes.
      6. IT coordinatorAverage annual salary (US): $63,858. An IT coordinator maintains the technology used by a company. They may need to troubleshoot errors, manage servers, build databases, and purchase equipment. 
      7. IT directorAverage annual salary (US): $210,699. An IT director manages a companyΓÇÖs IT professionals, technical operations, and may also track how they work to increase efficiency and minimize risk. 
      8. IT security specialistAverage annual salary (US): $133,267. IT security specialists protect confidential information by monitoring anti-virus protection systems, encrypting data, and creating firewalls. 
      9. Network engineerAverage annual salary (US): $100,285. Network engineers design infrastructure systems and improve existing network systems within a company.
      10.  Quality assurance testerAverage annual salary (US): $60,894. A quality assurance tester attempts to identify gaps or errors in software by conducting manual and automated tests to simulate different scenarios on the software.
      11.  Software engineerAverage annual salary (US): $139,696. Software engineers create computer systems and design applications to meet specific needs or solve real-world problems.
      12.  Support specialistAverage annual salary (US): $48,121. A support specialist works alongside administrative and technical support to resolve customer concerns directly or refer them to the appropriate department.
      13.  User experience designerAverage annual salary (US): $99,106. A user experience designer helps developers create programs and websites that are accessible for people and easy to use. 
      14.  Web administratorAverage annual salary (US): $64,509. A web administrator manages the company website to optimize its performance and increase its online visibility. 


      Job duties and responsibilities of IT professionals
      The key job duties of IT professionals typically include creating new computer systems, networks, and applications or finding software errors through troubleshooting. Many of them can be involved in various tasks depending on their roles and the company's needs.


      General skills to build for IT job roles 
      Beyond having technical skills, such as programming, IT professionals and employers look for workplace skills like communication since technical skills are learnable through hands-on work. Having a balanced set of both types of skills can make you an attractive applicant for IT roles. Here are some technical and workplace skills to consider building as you prepare for a career in IT. 

      IT education requirements 

      As an IT worker, you can expect to work with computer-based information systems, software, and hardware, typically by designing, developing, and managing them. Everyday responsibilities can include: 

      1. Identifying technical problems 

      2. Deploying the appropriate IT solutions to solve problems 

      3. Designing computer-based systems or programs

      4. Identifying user needs with technology 

      Technical skills
      Computer literacy : As an IT professional, youΓÇÖll spend a lot of time using computers, so understanding how to operate it and its basic functions is necessary.

      Coding: Many IT roles require coding knowledge in various programming languages, depending on your specific role. You may help code or develop new software and applications for your company.

      Application development: Having experience with application development can help you to understand the back-end of the software youΓÇÖre using. You may find this helpful in creating new software or applications and monitoring computer systems. 

       Workplace skills

      Analytical: Analytical skills like critical thinking can help you identify and solve technology-related issues. For example, you may need to assess the status and identify computer system and application errors.

      Communication: YouΓÇÖll communicate with various teams within your organization as an IT professional. This includes explaining technical concepts in a way that others can understand. 

      Organization: In an IT role, youΓÇÖll be tasked with multiple duties or projects at once, making organization a critical skill for success. With proper organization, your efficiency and productivity at work will drastically increase. 

      Problem-solving: Troubleshooting problems with the technology systems in your company can be difficult and confusing, so having advanced problem-solving techniques can lead you to be an effective team member. 

      Time management: IT professionals often have time-sensitive tasks with hard deadlines. ItΓÇÖs crucial to prioritize your time, designate tasks when needed, and complete projects correctly by their deadlines. 

      Many IT jobs require that you have an associate or bachelor's degree. You can attain a degree in various fields to qualify for IT roles, such as information technology, computer science, or computer engineering. Some common courses youΓÇÖll take to help prepare you for an IT career include statistics, calculus, data networking, and information security. Some employers also except relevant experience and certifications in lieu of a college degree.

      To better position yourself to reach senior-level positions, you can choose to pursue a masterΓÇÖs degree in any relevant field of study. While hands-on experience in the IT field will help you to become an attractive candidate for higher-level IT roles, an advanced degree can be an essential asset to prove your expertise and dedication to your work. 



    • Social Media: Definition, Importance, Top Websites & Apps

      Social Media Definition

      What Is Social Media?

      Social media refers to a variety of technologies that facilitate the sharing of ideas and information among their users. From Facebook and Instagram to X platform (formerly Twitter) and YouTube, more than 4.7 billion people use social media, equal to roughly 60% of the world's population.1 In early 2023, 94.8% of users accessed chat and messaging apps and websites, followed closely by social platforms, with 94.6% of users.

      KEY TAKEAWAYS

      • Social media is digital technology that allows the sharing of ideas and information, including text and visuals, through virtual networks and communities.
      • Social media typically features user-generated content that lends itself to engagement via likes, shares, comments, and discussion.
      • More than 4.7 billion people around the world use social media.
      • Social media is credited with helping people build community and faulted for facilitating disinformation and hate speech.
      • Social media is also an increasingly important part of many companies' marketing campaigns.
      • The largest social media platforms worldwide are Facebook, YouTube, WhatsApp, Instagram, and WeChat.

      How Social Media Originated and Evolved

      Social media started out as a way for people to interact with friends and family but soon expanded to serve many different purposes. In 2004, MySpace was the first network to reach 1 million monthly active users.3

      Social media participation exploded in the years that followed with the entry of Facebook and Twitter (now X platform). Businesses gravitated toward these platforms in order to reach an audience instantly on a global scale.

      According to Global Web Index, 46% of internet users worldwide get their news through social media. That compares to 40% of users who view news on news websites. Gen Z and Millennials were most likely to view news on social sites versus other generations.2

      Social media plays a key role in many businesses' marketing strategies, not surprising given the sheer number of hours people spend each day on social websites and apps. At the same time, social media is an ever-changing field, with relatively recent apps such as TikTok, Signal, and Clubhouse joining the ranks of established social networks like Facebook, YouTube, X platform, and Instagram.

      What Social Media Is Used for Today

      Social media platforms are often divided into six categories: social networking, social bookmarking, social news, media sharing, microblogging, and online forums.

      These diverse platforms serve a vast range of purposes and user interests. Some appeal to hobbyists, others to people in their work lives. People use them to find others across the globe who share their political or other views. Entertainers use social media to engage with fans, politicians with voters, charities with donors. Governments often turn to social media to convey vital information during emergencies.

      For businesses, social media has become a key marketing tool. Companies use it to find and engage with customers, drive sales through advertising and promotion, identify fast-moving consumer trends, provide customer service or support, and collect data on users, sometimes surreptitiously.

      94.6%  Percentage of internet users age 16 to 64 who visited a social networking site in the past month. 

      Pros and Cons of Social Media

      Social media platforms allow people to access information in real time, to connect with others, and to find niche communities. At its best, it makes the world more interconnected.

      On the other hand, social media is also very good at spreading disinformation, creating polarization, and even causing harmful psychological effects.

      Still, according to a 2019 survey by Pew Research Center, people's use of social media is correlated with having more friends and more diverse personal networks, especially within emerging economies.4 Some 80% of teenagers say social media allows them to feel more connected to their peers, according to a 2022 Pew Research Center survey of U.S. teens ages 13 to 17. Overall, one in three said that social media has had a mostly positive effect on them, while 59% said it had neither a positive nor a negative effect.5

      At the same time, many teens' use, and overuse, of social media has raised questions about its effect on their physical and mental health by "distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people's lives, and peer pressure," as the Mayo Clinic notes.6

      Businesses, meanwhile, have found social media to be an often effective and relatively inexpensive way to reach consumers and build an image for their brands. According to Facebook, more than 200 million small businesses use its service for various purposes.7 Separately, close to 90% of marketers say they use Facebook for promotion.

      In 2022, social media and search advertising spending made up roughly 55% of overall ad spending globally. It is also the fastest-growing category across advertising channels.


      The Top 10 Social Media Platforms Worldwide

      These were the most widely used social media providers as of January 2023, according to DataReportal:

      1. Facebook (2.96 billion users)
      2. YouTube (2.51 billion users)
      3. WhatsApp (2 billion users)
      4. Instagram (2 billion users)
      5. WeChat (1.31 billion users)
      6. TikTok (1.05 billion users)
      7. Facebook Messenger (931 million users)
      8. Douyin (715 million users)
      9. Telegram (700 million users)
      10. Snapchat (635 million users)

      Interestingly, two that are especially well-known in the U.S.ΓÇöX platform and PinterestΓÇödidn't make the top 10 list globally. X platform was 14th, with 556 million users worldwide, while Pinterest was 15th with 445 million.

      What Is the Most Popular Social Media?

      Globally, the most popular social media site is Facebook, with close to 3 billion users, according to one recent estimate.1

      How Much Time Do People Spend on Social Media?

      Internet users age 16 to 64 worldwide spent a daily average of 2 hours and 31 minutes on social media as of late 2022, according to DataReportal, which adds that "social media now accounts for its greatest ever share of total online time, with almost four in every 10 minutes spent online now attributable to social media activities."1

      What Is Social Media Marketing?

      Social media marketing is the use of social networks as a sales and marketing tool. Companies with products or services to promote can go beyond traditional advertising to build an online presence and engage directly with their customers.

      In particular, social media marketing has opened up opportunities for local businesses to reach out to potential customers without spending a fortune on ad placement.

      The Bottom Line

      For better or worse, social media has reshaped our lives, capturing more than 4.7 billion users worldwide and counting. From a business perspective, it has also revolutionized commerce and seems likely to continue to do so.