Primary data collection
methods:
ways in
which data collected from original sources for the specific purpose of the study
can be gathered.
Business is
largely a social phenomenon.
Much of the
information needed to make decisions in the work setting has to come from people.
That is why the
survey strategy is very popular in business research. The three
main data collection methods in survey
research
are interviews, observation, and questionnaires. A thorough knowledge of these
methods will
help you to evaluate alternative approaches to primary data collection.
Problems researched
with the use of appropriate methods greatly enhance the value
of the study.
