Pertemuan 8- Data Collection Methods: Introduction and Interviews

Primary data collection methods: ways in which data collected from original sources for the specific purpose of the study can be gathered.

Business is largely a social phenomenon. Much of the information needed to make decisions in the work setting has to come from people. That is why the survey strategy is very popular in business research. The three main data collection methods in survey research are interviews, observation, and questionnaires. A thorough knowledge of these methods will help you to evaluate alternative approaches to primary data collection. Problems researched with the use of appropriate methods greatly enhance the value of the study.